You say it. They see it. It’s that simple. Ripple lets you place your ad in coffee shops, bookstores, and other premier retail locations. Whether you’re building a national brand, advertising your small business, or you just want to send a message to a friend, Ripple makes it easy — and dare we say, fun.
RIPPLE AND EVENTFUL JOIN TO PROVIDE CONSUMERS WITH
UP-TO-DATE SNAPSHOT OF LOCAL EVENTS
New Feature Showcases Concerts, Sports, Arts and More with Community-Based Event Listings
EL SEGUNDO and SAN DIEGO, Calif. – March 25, 2008 – Ripple, an interactive network of screens
located in community gathering places that informs, entertains and connects people to their world, and
Eventful, the leading global events Web site, have teamed to provide locally-targeted event listings to
consumers. Through this strategic content rollout, Ripple’s audience, comprised of more than 20 million
consumers, is now empowered with a current stream of local events via the “Local Scene™” feature.
People can now discover events occurring in their neighborhood with just a glance at a screen in the
places they frequent most often.
The joint effort combines Eventful’s robust inventory of event information with Ripple's hyper-local
targeting capabilities at more than 1,500 locations across the nation in high-traffic specialty retail
locations such as Borders, The Coffee Bean & Tea Leaf, Jack in the Box and Tully's Coffee. The “Local
Scene™” feature provides information from Eventful that shows consumers exactly what’s happening in
their community, without needing access to the Internet or thumbing through often out-dated event
guides.
By adding Eventful’s listings of more than four million concerts, sporting events, political rallies, cultural
happenings and other events, Ripple makes it easy for today’s on-the-go consumer to stay informed
about what is happening next week or even that same afternoon. Ripple’s existing content portfolio
includes partners like CBS, The New York Times, Reuters, Yahoo! and E! Entertainment.
“We are excited to partner with Ripple to help consumers feel more connected to each other and their
neighborhoods through the discovery of local events,” said Jordan Glazier, CEO of Eventful. “Ripple
has built an impressive community platform that reaches millions of people where they shop, work and
dine, which provides a natural forum to extend our content to consumers when they are out and about.”
Ripple acts as a curator of relevant content, providing consumers with information tailored to their
lifestyle. Whether a viewer is seeking the national news of the day, an affordable dry cleaner down the
street, some good local music or the best way around a traffic jam, Ripple keeps them connected to
their world.
“Eventful is the type of partner we get excited about because their content supports our commitment to
creating a truly meaningful local experience for each individual who interacts with a Ripple screen,” said
Ali Diab, Co-Founder and President of Products and Technology at Ripple. “By offering our audience
targeted local event information from a trusted source like Eventful, we deliver on that goal.”
Eventful is quickly becoming an essential part of consumers’ lives, enabling people to discover, share
and create events in local communities throughout the world. More than five million registered users
rely on Eventful to discover what’s happening in their community.
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About Ripple
Launched in 2006 and headquartered in El Segundo, Calif., Ripple owns and operates an interactive
network of screens located in community gathering places, featuring content that informs, entertains
and connects people to their world. Our national network democratizes access to a mass media
platform, giving people the power to show up and connect in their communities with products like
ShoutOuts and AdCenter. With thousands of screens in hundreds of locations across the country,
Ripple's rapidly expanding network currently reaches millions of unique consumers every month. The
company's current distribution partners include Borders, The Coffee Bean & Tea Leaf, Tully's Coffee,
Jack in the Box, Jiffy Lube, CBS, Arden Realty, Kilroy Realty and G&L Realty. Ripple's media partners
include Reuters, E! Entertainment, The New York Times, Yahoo!, CBS and Clear Channel. For more
information on Ripple, please visit http://rippletv.com.
About Eventful
San Diego based Eventful operates Eventful.com, the World’s leading events Web site, which enables
its community of users to discover, promote, share and create events throughout the world. Eventful
users select from more than 4 million events taking place in local markets throughout the world, from
concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to
influence where their favorite performers appear by creating grass-roots campaigns to “Demand” them
in their town. Visit Eventful at http://www.eventful.com.
